Out-of-home healthcare advertising

Health campaigns that drive real impact.

We deliver health campaigns inside trusted GP surgeries, hospitals and pharmacies – reaching inclusive audiences with long dwell times and turning awareness into meaningful action.

35 years' experience

Compliance ready

Nationwide coverage

Optional research

35 years experience

Compliance ready

Nationwide coverage

Optional research

35 years experience

Compliance ready

Nationwide coverage

Optional research

Why choose IDS Media

Delivering campaigns that make a real difference in healthcare environments.

Trusted environments

Your message appears in trusted healthcare settings where people are already thinking about their health.

Inclusive reach

Reach audiences often missed online – from older adults to carers and patients with long dwell times.

Audience-first planning

Audience-led planning that selects the right placements and formats, with fast turnaround and full compliance support.

Measurable outcomes

Track impact with footfall data, leaflet uptake, unique URLs/QRs and optional research including HCP surveys and ROI analysis.

Our Placements

Reach your audience across trusted NHS healthcare environments.

GP surgeries

2,250 surgeries nationwide. Reach parents, older adults and patients with long dwell times through screens, posters, leaflets and education packs.

Hospitals

229 hospital sites. Engage patients, carers and healthcare professionals at moments of high attention across clinical and waiting environments.

Community pharmacies

550 locations. A trusted, advice-led setting ideal for self-care messages, product awareness and behaviour change.

Mobile billboard (EV Ad Rover)

Electric vehicles with large digital screens – perfect for hyper-local targeting, community routes and event visibility.

NHS HCP

Direct access to NHS healthcare professionals through hand-delivered HCP packs and targeted email to a fully permissioned list.

Our impact

Sparking action. Changing lives.

GP surgeries

Reach patients and clinicians where health conversations start – 31 million monthly visits seeking trusted guidance.

Hospital sites

Engage patients at the point of care with high footfall, long dwell time and precise clinical targeting.

Community pharmacies

Connect with communities through trusted, high-footfall health hubs supporting awareness, education and product engagement.

Who you can reach

Connect with diverse audiences at the moment they're most receptive.

Parents of young children

Reach parents during routine healthcare visits, supporting early awareness, prevention and helping them make confident decisions for their children’s wellbeing.

Under-served groups

Connect with communities facing barriers to care, delivering accessible health information in trusted settings to improve awareness and outcomes.

People 65+

Engage older adults in settings they trust, with long dwell times and high attention to healthcare messages.

Condition-specific patients

Connect with patients managing long-term conditions at key moments in their care journey, across surgeries, pharmacies and hospitals.

Healthcare professionals

Reach NHS healthcare professionals through targeted communications delivered directly into clinical environments, supporting behaviour change and informed decisions.

Improving lives through the power of connection.

Media Solutions

From screens to packs – every format built for impact.

Digital screens

Digital screens positioned in GP practices and hospitals, reaching patients in high-footfall, high-dwell-time environments such as reception areas and waiting rooms. Motion-friendly, anti-glare messaging captures attention, encourages engagement and drives stronger recall.

Educational packs

Hand-delivered packs for HCPs and pharmacists containing samples, guidance and tools that support informed conversations and help professionals understand and recommend your message.

Leaflets

Take-home leaflets ideal for long-form storytelling in trusted settings; easy for patients to share with family, extending dwell time and message reach.

Posters

High-impact A2 posterboards and static-cling formats for clinics and waiting rooms, offering clear visibility and QR codes to encourage immediate engagement.

Experiential

Compliant pop-ups and sampling in GP or hospital entrances, pharmacies or community events, with brand ambassadors encouraging trial, sign-ups and awareness.

Email Marketing

Targeted communications to 30,000+ opted-in NHS contacts, sharing educational content and campaign updates with fully trackable, measurable engagement results.

Our clients

Trusted by leading healthcare brands and organisations.

Testimonials

What our clients say.

“We chose IDS for their strong links with primary care. Their education packs helped us reach the right clinicians and raise awareness of migraine in GP practices. The campaign boosted confidence in talking to patients and increased awareness of the charity. IDS were supportive throughout and really understood our goals.”

– Debbie Shipley, Head of Information and Support, The Migraine Trust.

“We knew our campaign needed to show up at the point of care, giving patients access to our tools where they’re actively seeking health support. GP surgeries were the perfect fit. We’ve been encouraged by the feedback from both HCPs and patients, and would happily recommend IDS for health awareness campaigns..”

– Assistant Brand Manager, Nurofen.

“IDS’ network helped us shine a light on miscarriage, ectopic and molar pregnancy, and signpost people to trusted support and information. The whole team were a pleasure to work with: friendly, professional and knowledgeable. They made the campaign run smoothly from start to finish, and we’d gladly recommend IDS to other organisations looking to deliver impactful healthcare awareness.”

– Vicki Robinson, Chief Executive, The Miscarriage Association.