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To engage with a community of +65 year olds and those with chronic joint pain and drive awareness of the benefits of a drug-free, pain relief gel, FlexiSEQ.


As well as using our digital screens in 150 GP waiting rooms across the UK, our team curated a bespoke About Health leaflet on behalf of the brand.

Designed and copywriting was managed by our internal team and the FlexiSEQ advert was placed within the leaflet to ensure patient engagement was issue based and not brand led. This leaflet was distributed in over 2,500 GP waiting rooms nationwide.


“We are regularly approached with activation opportunities however IDS stood out as an agency that sought to truly understand what we needed as a brand. The team are very flexible and accommodating, engaging with us to work at a pace that suited our objectives and resources with sound support and advice where it was needed. After achieving a measurable and proven positive effect from our initial activations in 2021 we have now sought to expand our activations through the GP network forming a significant element of our overall brand communications for 2022 and onwards”

Ben Vertannes – Head of Global Marketing, Ascension Healthcare