Kollo, the UK’s leading liquid collagen sachet and certified with Informed Sport, is specially formulated to support whole-body health for both men and women. The team wanted to piggyback off the back of a Grocer article which spoke about the rising popularity of marine based collagen with sportspeople.
Our gym + health club network was the perfect environment to quickly reach females and males aged over 21 with a keen interest in sports. We ran a digital advert, featuring their celebrity co-founder and ambassador, Jennie Falconer, and called out the trend to ensure the content was as relevant to the audience as possible.
“Working with IDS Media UK has been a key part of our marketing plan for Kollo this year, particularly after realising a lot of our target audience were frequent users of gyms.
As a result of advertising on their digital screens, we’ve seen a strong increase in sales as well as traffic to the website. The team are also great to work with. They are prompt to answer questions and eager to help out with insights and thoughts on creatives, which is brilliant and makes day-to-day work that bit easier. Natasha Whiting CEO & Co Founder”