Objective
Breast Cancer Now wanted to raise general awareness of secondary breast cancer and encourage both sexes to check for signs and symptoms.
Strategy
Our initial outreach utilised our NHS network, distributing posters and leaflets in circa 3,000 GP surgeries. After the success of that roll out, Breast Cancer Now then utilised our digital screens in 150 sites using video content to help educate people on the important of checking for signs and symptoms.
Results
“IDS have a network which has been key to us reaching our target audience – we look forward to what’s to come in the next few months.”