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The Miscarriage Association

All Clients & Campaigns

The Miscarriage Association aims to offer support and information to anyone affected by the loss of a baby in pregnancy, to raise awareness and to promote good practice in medical care.


Due to the sensitive nature of miscarriage, leaflets were decided to be the best vehicle for messaging. The take-home format was a USP that really stood out as patients and their families/carers were able to to self select the leaflet most relevant to them from the charity and digest the information at home – something research has show will improve retention and understanding during a time of crisis. 


“IDS’ network has been invaluable for us to tap into to highlight the impact of miscarriage, ectopic pregnancy and molar pregnancy – and to signpost to us a source of support and information. The whole IDS team have been a pleasure to work with; friendly, professional, and knowledgeable. They made the whole campaign run like clockwork and we’d absolutely recommend them to other organisations looking for healthcare advertising opportunities.”

Vicki Robinson, Chief Executive