Objective
National Asbestos Helpline wanted to spread awareness of their guidance and support services amongst patients and health professionals.
Strategy
Due to the complexity and breadth of National Asbestos services, from medical and legal guidance to emotional and psychological support, leaflets were the ideal vehicle to be able to describe all the options available to both staff and patients in a take-home format.
We combined our most powerfully storytelling product with our GP network, the largest of its kind in the UK, in order to ensure this campaign reached both types of audience (patients and health professionals) in one go.
Results
“We have been working with IDS Media UK for 5 years promoting the National Asbestos Helpline. In that time, they have been extremely helpful and professional. Results have been strong throughout and we look forward to working with them for many years to come.”
Fifty Plus Media on behalf of National Asbestos Helpline