National Asbestos Helpline wanted to spread awareness of their guidance and support services amongst patients and health professionals.
Due to the complexity and breadth of National Asbestos services, from medical and legal guidance to emotional and psychological support, leaflets were the ideal vehicle to be able to describe all the options available to both staff and patients in a take-home format.
We combined our most powerfully storytelling product with our GP network, the largest of its kind in the UK, in order to ensure this campaign reached both types of audience (patients and health professionals) in one go.
“We have worked with IDS Media UK for over 4 years with our client Pharmacy2U, running both posters and leaflets across all available GP and hospital sites within their inventory. As a result of the great work and support from IDS over the years, this activity has become a core part of the P2U media plan and forms part their ‘always on’ strategy, working as one of their most efficient media channels.” All Response Media on behalf of Pharmacy2U