Objective
IDS have worked with Macmillan Cancer Trust for over 10 years in order to reach cancer sufferers and those caring for those with cancer to promote a range of support services.
Strategy
Our team regularly visit a mix of secondary and primary sites which index highly with the target audience, including oncology departments and GP surgeries, distributing a powerful mix of leaflets, posters and healthcare packs. Â
More recently we’ve been conducting focus groups with their target audience – feeding back results to help aid the creative process for future campaigns.