Small Charity, Big Difference: Why IDS Supports Hornbeam Wood

With an annual turnover of just £70,000, Hornbeam Wood Hedgehog Sanctuary might be small in size, but its impact is anything but. In a world where corporate social responsibility can sometimes feel performative, supporting a grassroots charity like this one is a meaningful way to make a real, visible difference.

Every Penny Counts

Hornbeam Wood isn’t powered by a sprawling budget or a paid fundraising team. It’s powered by volunteers — over 70 of them — and by the generosity of people and companies who believe in the sanctuary’s mission: to rescue and rehabilitate injured or orphaned hedgehogs, educate the next generation about wildlife, and protect the natural world around us.

Donations don’t disappear into admin overheads here. When Aviva supported the sanctuary, their contribution went directly toward vital equipment. When TUI visited on a team volunteering day, their impact was felt in the trees they helped plant and the habitats they helped restore. This is how small charities survive: through direct action, community spirit, and businesses that care.

Why We Give

At IDS Media UK, we believe that supporting causes like Hornbeam Wood isn’t about publicity — it’s about purpose. Our business is rooted in connecting people to important information and services, particularly in the spaces they trust most, like GP surgeries and pharmacies. That ethos extends to the charities we support.

Hornbeam Wood not only rescues hedgehogs; it rescues people, too. From those struggling with mental health to schoolchildren learning to value nature, the sanctuary touches lives in profound and lasting ways.

Kindness as a Corporate Value

In an increasingly automated and online world, local charities remind us of the power of human connection. Supporting one doesn’t just help the charity — it energises your team, engages your community, and aligns your brand with values that matter.

We’re proud to support Hornbeam Wood Hedgehog Sanctuary and we invite other businesses to consider this: what if every company chose just one local charity to back, year after year?

The difference would be extraordinary.

Want to Help?

To learn more about Hornbeam Wood Hedgehog Sanctuary or explore how your business could get involved, visit www.hornbeamwood.org.uk or reach out to IDS Media UK. Let’s make kindness part of how we do business.