Meet the Team: Chanel Dayrit, Account Manager at IDS Media UK

At IDS Media UK, we pride ourselves on our diverse team of passionate professionals who bring unique perspectives and expertise to the table. In the next edition of our Meet the Team series, we’d like to introduce Chanel Dayrit, our talented Account Manager, who has been with the team for 2.5 years and recently earned a promotion for her dedication and hard work.

From Agency Beginnings to Account Management

Chanel’s journey at IDS began with her deep interest in sports and healthcare, alongside her strong desire to give back to the community. After a successful recruitment process, Chanel joined IDS with the goal of making a difference in these areas. Over the past two and a half years, she has honed her skills and developed into a valuable member of our team.

Her expertise lies in managing accounts for agencies—from regional brands to global players—and Chanel loves the variety that comes with working on campaigns across different sectors. For her, the best part of the job is meeting new people and getting to know the intricacies of their brands, a skill she continues to build as she works closely with clients to deliver successful campaigns.

Overcoming Challenges and Building Confidence

Chanel’s journey hasn’t been without its challenges. Early on, she found herself holding back as she learned the ropes.. However, Chanel credits her regular one-on-ones with her manager, Dean, for guiding her through obstacles. Through mentorship and self-reflection, Chanel has developed both confidence and expertise.

“I’ve learned so much,” Chanel says. “It’s amazing to see how much I’ve grown over the last couple of years. I’ve gone from second-guessing myself to confidently managing a wide range of conversations with clients.”

A Day in the Life of Chanel

A typical day for Chanel involves a combination of client meetings, preparation, and staying on top of her sales pipeline. She always starts her day by reviewing her calendar and making sure she’s prepared for any upcoming meetings. Whether it’s adjusting media placements or deepening her understanding of a client’s needs, Chanel prioritises staying ahead of the curve to ensure her clients receive the best service possible.

“Being able to anticipate what’s needed and staying organised is key,” she shares. “The role is all about maintaining that balance between supporting existing clients and bringing in new business.”

Proud Moments and Career Highlights

Chanel is particularly proud of her involvement in the Nurofen Gender Pain Gap campaign, which she managed and helped win an award. This campaign, which aimed to highlight the gender disparities in pain management, was close to Chanel’s heart, and its success was a reflection of her passion and commitment.

“I’m so proud of what we achieved with Nurofen,” Chanel says. “It’s a campaign that spoke to something personal, and to see it make such an impact was incredible.”

In addition to this success, Chanel is equally passionate about IDS Media UK’s work in addressing digital poverty. She’s especially proud of the Turn2Us PIP campaign, which supports individuals facing financial hardship and a lack of internet access. Chanel strongly believes in the importance of this cause, and it’s one she feels compelled to champion.

“This campaign is so timely and crucial for the people who need it most,” Chanel says. “It speaks to those who are struggling without digital access, and that’s something we should all care deeply about.”

Outside of Work: A Love for Sport, Family, and Dogs

Outside of her professional life, Chanel enjoys spending time with her family, playing golf, and watching sports. She’s also the proud owner of a Toy Poodle, and walking her dog is one of her favorite pastimes. Chanel values work-life balance and knows the importance of staying active and connected with those she loves.

Looking Ahead

Chanel is excited about the future at IDS Media UK. She’s eager to continue her career development and further refine her expertise in healthcare advertising and agency management. The supportive team at IDS Media has been a huge part of her growth, and Chanel looks forward to contributing even more to the company’s success.

“I’m incredibly grateful for the support I’ve received,” Chanel reflects. “It’s made all the difference in my career and has helped me grow into the confident professional I am today.”

We’re lucky to have Chanel on our team, and we look forward to seeing all the great things she’ll continue to achieve in the years to come.