Our gyms + health clubs act as social hubs for the local community, not just a place to lift weights and break a sweat on the treadmill.
With swimming pools, soft play, yoga studios and office gyms being just a select few services on offer at over 650 leading health and fitness clubs, the audiences available here are hugely varied. From parents with children attending a swim class, affluent urbanites at the latest HIIT class to 50+ male and females seeking to improve their overall fitness – one thing that unites a gym goer is they are primed for health and wellness messaging.
This captivated audience visits our partner locations 2.8 times a week and has an average dwell time of 60 minutes per session and we can help we can help target your brand towards a specific profile or demographics on both group, regional and national levels.
With visits centred around lesiure as well as fitness, families have a broad range of interests from local services to holidays.
Often in urban locations and aged 18-25, this group are eager to consume products or services that support their active lifestyle
A significant portion of gym attendees are now +50, with many looking to treat or prevent physical and mental health deterioration through exercise