IDS Author

Dean Gahagan

Stay informed on campaigns, trends and strategies shaping healthcare communications.

Patients waiting in a clean GP surgery or hospital reception area

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Reaching people in healthcare settings: how healthcare advertising actually works

GP Practice Attenders

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Frequent GP Practice Attenders – An Overview

Wayside surgery redhill hcp packs

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Mental Health Patient Support Healthcare Packs for HCPs

Young woman sitting on a bed with her head resting on her knees and arms wrapped around her legs, appearing distressed or overwhelmed.

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Mental Health Awareness Week 2025: The Power of Timely, Targeted Messaging

Patient and Healthcare Professional

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How to Make Healthcare Professionals Brand Ambassadors

Woman holding a phone in front of a digital screen

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The Benefits of Niche Marketing: Connecting with Your Audience When It Matters Most

EV Ad Rover on the street

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EV Ad Rover: Driving Healthcare Marketing with Sustainable Impact

Two people in a GP reception looking at the leaflets

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The Benefits of Including Posters in Your Marketing Strategy

Two people looking at print media in a healthcare space

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Bridging the Digital Divide: The Enduring Power of Print Media in Healthcare Settings

EV Ad Rover on the street

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Introducing the EV Ad Rover: The Future of Mobile Advertising

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