Older adults are making important decisions about long-term health, medications, mobility and ongoing conditions. They look for clear, trusted information in settings where they already feel supported. By delivering healthcare marketing to seniors inside GP surgeries, pharmacies and hospital departments, your message appears at the exact moment it’s needed. Our targeted approach to marketing to older adults ensures your campaign is accessible, respectful and impactful – building confidence, improving understanding and helping people aged 65+ make informed health decisions.
Percent with long-term health conditions
Percent aged 65+ classed disabled
Percent growth in 65+ population
Older adults value clear, trusted information delivered in familiar NHS settings. By reaching people aged 65+ in GP surgeries, pharmacies and hospitals, your message appears at the right moment. As older audiences are often less likely to engage online, accessible print formats such as leaflets and posters play a vital role alongside on-screen messaging. These trusted channels build confidence, encourage positive health behaviours and support informed decisions that improve outcomes.
On-screen guidance and reassurance in waiting areas
Take-home leaflets with accessible information
Pathway-focused posters supporting ongoing care
In our healthcare campaigns, ‘older adults’ typically means people aged 65 and over. That said, we tailor activity for anyone who benefits from clear, accessible health information.
We design every campaign with clarity in mind — using large fonts, simple language, clear visuals and high-contrast layouts to support readability and understanding. Our formats help older adults engage easily with key health messages, making information accessible at the point of care.
Reaching older adults often means using offline touchpoints. We combine printed leaflets, posters and on-screen messaging across GP surgeries, pharmacies and hospital departments — ensuring vital health information reaches people who may be digitally excluded.
