Condition-specific marketing

Reaching people managing long-term conditions.

People living with long-term conditions rely on clear, trusted information to manage their health day to day. Whether they’re attending regular appointments, seeking symptom relief or supporting a loved one, well-timed guidance can make a meaningful difference.

By reaching patients in GP surgeries, hospital departments and pharmacies, your message appears when they’re already focused on their health. Our targeted, accessible formats help build confidence, support self-management and turn awareness into positive action.

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living with respiratory conditions

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with multiple long-term conditions

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adults overweight or obese

Condition-focused care

How we connect.

People living with ongoing conditions need clear, trusted information that supports day-to-day management. By reaching condition-specific patients inside GP surgeries, pharmacies and hospital departments, your message appears when health decisions are front-of-mind. Our accessible formats build understanding, prompt positive behaviours and help people manage their condition confidently and effectively.

On-screen guidance for managing long-term conditions

Take-home leaflets with QR codes to trusted information

Posters supporting treatment pathways and symptom awareness

Real outcomes

Making moments of care count.

Working with British Heart Foundation, our GP leaflet placements delivered practical blood pressure guidance, supporting lifestyle change and self-management.

Partnering with Macmillan Cancer Support, our hospital poster placements signposted patients to expert advice, helplines and online support.

Your questions answered.

What conditions does IDS Media help you reach?

We support campaigns across a wide range of long-term and chronic conditions, including diabetes, asthma, COPD, cardiovascular disease, musculoskeletal issues and mental health concerns. Our formats can be tailored to any patient group that benefits from clear, accessible healthcare information.

How do you ensure condition-specific materials are accurate and suitable?

All condition-focused content is reviewed for clarity, readability and clinical appropriateness. We follow NHS accessibility principles and can work with your medical teams to ensure messaging is safe, compliant and easy for patients to understand.

Can you reach carers and family members, not just patients?

Yes. Our placements in GP surgeries, hospitals and pharmacies naturally reach carers and family members who support people with long-term conditions. This helps widen understanding, improve self-management and strengthen shared decision-making.