Healthcare OOH specialists

Sparking action. Changing lives.

Established in 1988, IDS Media helps organisations connect with people inside trusted healthcare environments. From GP surgeries to pharmacies and hospitals, we deliver communication that cuts through, supports understanding and encourages action at the moments that matter most.

Who we are today.

Today, IDS Media works alongside healthcare organisations, charities and brands to deliver responsible communication inside trusted NHS environments. Our network spans over 2,500 GP surgeries alongside hospitals and pharmacies nationwide – helping important health messages reach people where attention is focused and trust already exists.

By combining insight-led planning with accessible formats such as leaflets, posters and digital screens, we support campaigns that inform, reassure and encourage positive health choices.

What we do.

We design and deliver strategic out-of-home healthcare campaigns across GP surgeries, hospitals, pharmacies and care settings. Using audience-led planning and meaningful measurement, we place messages where people naturally listen, think and act – helping organisations achieve real-world behaviour change at scale across the UK.

What we believe in.

Our beliefs shape how we work, how we collaborate and how we deliver every campaign. They guide our decisions, our partnerships and the responsibility we carry when communicating inside trusted healthcare environments.

Driven
We’re driven by a deep belief in better health and wellbeing for all.
Honest
We’re committed to being open, ethical and fair.
Respectful
We treat people with dignity, professionalism and care.
Accountable
We hold ourselves to the highest standards in everything we deliver.

The people behind IDS

Meet our team.

Paul Smulders

Board Director

Info

Edward Pickering

Board Director

Neil Pullman

Managing Director

Dean Gahagan

Managing Director

Carly Pettie

Finance

Chanel Dayrit

Account Manager

Callum Blackwell

Senior Account Manager

It's your turn

Your next step.

Ready to spark change together? Speak to our team and start shaping a campaign that makes a real impact today.