Reach audiences when health decisions are top of mind. IDS Media places wellness, OTC, pharma and healthcare brands inside trusted NHS environments – from GP surgeries and hospitals to pharmacies – helping you build awareness, support behaviour change and create meaningful real-world impact at the point of care.
We help health, wellness and pharmaceutical brands connect with audiences inside trusted NHS environments. Credible placements, responsible communication and measurable impact at every stage of the healthcare journey.
Your brand appears inside real healthcare settings – GP surgeries, pharmacies, hospitals and community clinics – where people are actively thinking about symptoms, treatments and wellbeing. These high-trust environments support awareness, education and behaviour change for OTC, wellness and consumer-facing pharma brands.
From OTC and self-care products to wellness brands and consumer-facing pharma, we understand how to communicate responsibly inside clinical environments. Our campaigns balance credibility with creative clarity, helping brands reach the right people at meaningful moments in their healthcare journey.
Parents seeking symptom relief. Adults managing everyday conditions. Older audiences exploring prevention and supplements. Patients reviewing treatment options. We help brands reach relevant audiences with precision, reducing waste while increasing meaningful visibility at the point of care.
We manage every stage — from insight and targeting through to delivery and reporting — ensuring campaigns land smoothly and responsibly inside trusted NHS environments.
We begin by understanding your objectives, from OTC awareness and wellness education to consumer-facing pharma support. Together, we define who you need to reach and which healthcare moments offer the greatest relevance.
We map the GP surgeries, pharmacies and hospital environments where your message is most relevant. Targeting is shaped by health needs, demographics and real patient journeys — not assumptions.
We help ensure your messaging is clear, responsible and appropriate for NHS settings. Whether screens, posters or leaflets, creative is designed to engage audiences at meaningful moments when health is front of mind.
We coordinate rollout across NHS sites nationwide, managing logistics end-to-end. You receive clear updates, smooth activation and full visibility from launch through to completion.
We provide clear reporting across reach, engagement and behavioural indicators, helping you understand performance, refine strategy and strengthen future campaign planning.
Work directly with IDS Media or activate through your media or creative agency – whichever fits your structure. We support brand, shopper and category teams across OTC, wellness and consumer-facing pharma, providing clear communication, seamless delivery and responsible healthcare advertising inside trusted NHS environments.
