Public health campaign advertising

Reach communities where health decisions happen.

Deliver public health campaigns inside the NHS environments people trust most. IDS Media supports government teams and community organisations to share vital messages across GP surgeries, hospitals and pharmacies – improving understanding, encouraging positive behaviour change and supporting healthier communities.

Two people in a GP reception looking at the leaflets

For public health teams

Why government teams choose IDS Media.

We support national and local public health campaigns by placing important messages directly inside trusted clinical environments, delivering responsible communication with measurable, real-world impact.

Access

Trusted access to NHS settings

Public health messaging appears inside GP surgeries, hospitals, pharmacies and community clinics – high-trust environments where people are already focused on their health and more open to relevant information.

Experience

Experience with public health partners

We’ve delivered campaigns for government departments, local authorities and community organisations across the UK. From early diagnosis initiatives to prevention and behaviour-change programmes, we understand how to communicate with diverse audiences in ways that are clear, sensitive and appropriate. Where required, we also work through OmniGOV frameworks.

Targeting

Reaching every community that matters

From parents and older adults to underserved communities and people managing long-term conditions, campaigns are placed with care and precision, ensuring important health messages reach the audiences who need them most.

Our approach

A clear, accountable delivery process.

We manage the operational complexity behind public health campaigns, providing a structured and transparent process aligned with government expectations – from early insight through to final reporting.

Clarifying goals and audiences upfront

We begin by listening. What change are you aiming to achieve? Who needs to hear your message? What barriers exist? Insight-led discovery creates a responsible foundation for effective public health communication.

Mapping placements for real impact

With clear goals defined, we map NHS environments and community touchpoints that deliver meaningful reach, prioritising relevance and equity over volume.

Shaping messages people act on

We help refine public health messaging so it remains clear, inclusive and actionable. Screens, posters and leaflets are designed to support understanding and engagement within trusted clinical environments.

Coordinating rollout with accuracy

We coordinate delivery across GP surgeries, hospitals, pharmacies and community health sites with care and precision. Regular updates and clear communication ensure full transparency from launch through to completion.

Showing outcomes that matter

We track reach, engagement and response, providing clear reporting on campaign effectiveness. Insight supports optimisation, future planning and wider population health outcomes.

Ways to work together

Flexible models for public campaigns.

Whether delivering national health programmes or local community initiatives, our approach adapts to your structure. Work directly with IDS Media or through your agency – with clear communication, transparent processes and delivery designed to reach the right people at the right moment.

Proven impact

Public health campaigns that deliver.

Real-world reach. Real behavioural impact.

It's your turn

Ready to plan your next campaign?