Under-served groups often face barriers to trusted health information, from language and cultural differences to limited access to digital channels. Reaching them inside NHS settings ensures your message appears at the right moment and in an environment they recognise and trust. Our targeted approach to marketing to under-served groups – including campaigns focused on marketing to minorities – delivers clear, accessible messages that build understanding, support behaviour change and help reduce health inequalities across diverse communities.
Million UK adults completely offline
Million lack basic digital skills
The age group most digitally excluded
By reaching under-served communities in trusted NHS settings, your message appears where people feel comfortable seeking support. Our accessible formats – from on-screen information to take-home leaflets – help overcome language, digital and access barriers. Each touchpoint improves understanding, encourages positive health behaviours and supports better outcomes across diverse communities.
On-screen messaging in trusted NHS waiting areas
Accessible take-home leaflets with translated support
Pathway-focused posters reaching diverse communities
Yes. We can support translated and culturally adapted materials, working with NHS partners to ensure messaging remains accurate, accessible and relevant across different communities.
