Effective healthcare communication starts with understanding your audience. IDS Media connects you with patient groups and healthcare professionals inside trusted NHS environments, ensuring the right message reaches the right people at the right moment.
Reach parents during routine healthcare visits, supporting early awareness, prevention and helping them make confident decisions for their children’s wellbeing.
Connect with communities facing barriers to care, delivering accessible health information in trusted settings to improve awareness and outcomes.
| Audience / Format | Digital screens | Educational packs | Leaflets | Posters | Experiential | Email Marketing |
|---|---|---|---|---|---|---|
|
Parents of young children |
|
|
|
|
|
|
|
Under-served groups |
|
|
|
|
|
|
|
People 65+ |
|
|
|
|
|
|
|
Condition-specific patients |
|
|
|
|
|
|
|
Healthcare professionals |
|
|
|
|
|
|
Yes. Many healthcare campaigns need to reach more than one group – such as patients, carers and healthcare professionals. We design joined-up strategies that combine placements and formats across GP surgeries, hospitals and pharmacies, ensuring messaging stays relevant while maintaining clarity and consistency for each audience.
Every campaign is shaped around real audience insight and the context of NHS environments. We consider language, accessibility, tone and clinical sensitivity, working closely with partners and subject-matter experts where needed to ensure messaging feels clear, respectful and appropriate for the people it’s designed to reach.
Yes. Our planning process draws on placement data, dwell-time insight, behavioural trends and experience from campaigns across healthcare settings. We help you understand who you’re reaching, where engagement happens and how different formats support awareness, education or behaviour change objectives.
That’s absolutely fine. The audiences shown are examples of common groups we support, but every campaign is tailored. If you have a specific community, condition area or professional group in mind, we’ll work with you to identify the most relevant NHS environments and formats to reach them effectively.
