This retail market intelligence reinforces IDS UK’s belief that healthcare environments work well for healthcare information. Brands such a Gaviscon receive a high return on investment and noticeable improvements in sales.
Sales Uplift for OTC Heartburn Medicine
IDS leaflets and poster boards
To increase sales for the product
17.6% sales uplift for the product, which was a return on investment of £5.65 for every £1 spent. This was verified by IRI a market research company.