Frequent GP Practice Attenders – An Overview
Discover who frequent GP attenders are, why they matter in healthcare marketing, and how to reach them effectively through GP-based campaigns. A must-read for marketers targeting engaged NHS audiences.
How to Make Healthcare Professionals Brand Ambassadors
Understanding the Role of Brand Ambassadors in Healthcare Healthcare professionals (HCPs) are among the most trusted voices in our society. Their endorsement can lend credibility, educate audiences, and influence healthcare decisions in a way few others can. When healthcare brands partner with HCPs as brand ambassadors, they unlock powerful opportunities for reach, trust, and impact—especially […]
The Benefits of Niche Marketing: Connecting with Your Audience When It Matters Most
In today’s increasingly fragmented media landscape, the ability to reach the right audience with the right message at the right time is more important than ever. One of the most effective strategies for achieving this is niche marketing—targeting specific groups who are most likely to benefit from your products or services. At IDS Media UK, […]
EV Ad Rover: Driving Healthcare Marketing with Sustainable Impact
Learn how mobile billboards help healthcare brands reach health-conscious audiences in high-footfall locations like gyms, leisure centres, and busy urban areas.
Introducing the EV Ad Rover: The Future of Mobile Advertising
Cut through the noise of today’s busy world with IDS Media’s innovative new ad solution: mobile advertising that takes your message anywhere you want it