Nature as a Teacher: The Quiet Power of Wildlife Education
When was the last time your child saw a hedgehog up close? Hornbeam Wood is a living classroom where children learn to care. Find out more
News Type: Insight
Revisiting the Gender Pain Gap: What the Data Still Tells Us — and Why Brands Should Pay Attention
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Nurofen’s Gender Pain Gap Index, backed by IDS Media UK, revealed gender bias in healthcare and sparked a national conversation in 2023.
Meet the Team: Chanel Dayrit, Account Manager at IDS Media UK
Meet Chanel Dayrit, our talented Account Manager, who has been with the team for 2.5 years and recently earned a promotion for her dedication and hard work.
Meet the Team: Callum Blackwell, Senior Account Manager at IDS Media UK
In this week’s feature of our Meet the Team series, we’re delighted to introduce Callum Blackwell, Senior Account Manager at IDS Media UK. Having joined the team just nine months ago, Callum has quickly become an integral part of our sales team, connecting with clients and helping to deliver impactful campaigns that truly make a difference.
Frequent GP Practice Attenders – An Overview
Discover who frequent GP attenders are, why they matter in healthcare marketing, and how to reach them effectively through GP-based campaigns. A must-read for marketers targeting engaged NHS audiences.
Meet the Team: Judy Marston – Championing Charities, Health, and Human Connection
Meet the passionate team behind IDS Media UK. In this series, we spotlight the people driving our partnerships and campaigns—starting with the vibrant Judy Marston.
Mental Health Patient Support Healthcare Packs for HCPs
Uncover the benefits of tailored healthcare packs for mental health support. Equip professionals with essential tools for compassionate care.
How to Make Healthcare Professionals Brand Ambassadors
The Benefits of Niche Marketing: Connecting with Your Audience When It Matters Most
EV Ad Rover: Driving Healthcare Marketing with Sustainable Impact
Learn how mobile billboards help healthcare brands reach health-conscious audiences in high-footfall locations like gyms, leisure centres, and busy urban areas.
The Benefits of Including Posters in Your Marketing Strategy
Bridging the Digital Divide: The Enduring Power of Print Media in Healthcare Settings
The “digital divide” can leave vulnerable people at risk of poor health outcomes. IDS Media solves this with print media in healthcare spaces.