Four Ways to Improve a GP Waiting Room
A baby cries. An elderly woman sniffs. A phone rings in reception. A toilet flushes in the distance. A door hinge squeaks. As the traffic in the street outside dies down, a bird can be heard chirping through the open window. You can hear the clock on the wall ticking. Have I really been here […]
How To Improve Patient Wellness and Health
Positioning brands in the context of current trends and concerns is a great way of demonstrating why your product is relevant to your target audience and why they should be buying it. IDS Media UK’s Head of Specialist Partnerships, Judy Landell, takes us through some of those trending right now to improve patient wellness and […]
How brands have changed their marketing tactics in 2020
Marketing budgets have been adjusted and scrutinised during the COVID pandemic for the same reasons all brands tighten their belts during changing times. In the main, most organisations have seen a downturn in sales, yet are battling to stay relevant and front of mind in-line with people’s changing behaviour. It’s been tough, but those that […]
Print vs. Digital Marketing: Why Should We Balance Them?
In the last ten years, a monumental change has occurred in how we consume information. The explosion of digital devices means we are more switched on than ever before, and all the information we need is with us at the touch of a button. We are more likely to obtain the latest news by scrolling […]
The rightful place for health messaging in GP surgeries
Have you ever suffered embarrassing symptoms that have put you off seeking medical advice? You’re not alone. A recent BUPA survey found that one fifth of UK adults, around 6.6 million people, have put off going to their GP surgeries to see their doctor because of ‘embarrassing’ cancer symptoms. The survey found the ‘embarrassment factor’ […]
HFSS: How Can We Advertise Food Products Now?
Brands such as KIND, Clif & Eat Natural have worked hard on crafting a product with health at the heart but they’re now being impacted by the broad strokes created by the HFSS ban, due to come into force early 2022. For example, due to its reliance on nuts, KIND bars have a comparatively high […]
COVID-19: The Rise of eCommerce and Proximity Advertising
UK eCommerce amid COVID-19 It’s no surprise that COVID-19 has impacted advertising and the way we shop in a big way. According to the organisation for Economic Co-operation and Development (OECD), EU internet retail sales in April 2020 increased by 30% compared to April 2019. In the United Kingdom specifically, eCommerce sales rose significantly by 31.3% […]
How to Create an Engaging Ad For a Digital Kiosk
Digital signage solutions have advanced significantly in the last few years, and a wide range of industries are now using them to optimise customer experience. Dwell time is high with these types of digital kiosks because their advanced capability means they can now offer a plethora of activities to keep users engaged, from dispensing hand […]