Revisiting the Gender Pain Gap: What the Data Still Tells Us — and Why Brands Should Pay Attention
Nurofen’s Gender Pain Gap Index, backed by IDS Media UK, revealed gender bias in healthcare and sparked a national conversation in 2023.
Mental Health Patient Support Healthcare Packs for HCPs
Uncover the benefits of tailored healthcare packs for mental health support. Equip professionals with essential tools for compassionate care.
How to Make Healthcare Professionals Brand Ambassadors
Understanding the Role of Brand Ambassadors in Healthcare Healthcare professionals (HCPs) are among the most trusted voices in our society. Their endorsement can lend credibility, educate audiences, and influence healthcare decisions in a way few others can. When healthcare brands partner with HCPs as brand ambassadors, they unlock powerful opportunities for reach, trust, and impact—especially […]
The Benefits of Niche Marketing: Connecting with Your Audience When It Matters Most
In today’s increasingly fragmented media landscape, the ability to reach the right audience with the right message at the right time is more important than ever. One of the most effective strategies for achieving this is niche marketing—targeting specific groups who are most likely to benefit from your products or services. At IDS Media UK, […]
EV Ad Rover: Driving Healthcare Marketing with Sustainable Impact
Learn how mobile billboards help healthcare brands reach health-conscious audiences in high-footfall locations like gyms, leisure centres, and busy urban areas.
The Benefits of Including Posters in Your Marketing Strategy
Marketing is a crucial driver of any business’ success. Like so many aspects of modern life, marketing is evolving to leverage new technologies and accommodate shifting consumer behaviours. Its flexibility is what so many marketeers love about the field. Even so, some marketing methods stand the test of time. There’s just no beating a billboard […]
Bridging the Digital Divide: The Enduring Power of Print Media in Healthcare Settings
The “digital divide” can leave vulnerable people at risk of poor health outcomes. IDS Media solves this with print media in healthcare spaces.
Introducing the EV Ad Rover: The Future of Mobile Advertising
Cut through the noise of today’s busy world with IDS Media’s innovative new ad solution: mobile advertising that takes your message anywhere you want it
The Benefits of Including Leaflets in Your Marketing Strategy
Explore the benefits of incorporating leaflets into your marketing strategy and how to design and distribute them for optimal impact.