Membership Profile & Demographics

Salary

Gym members earn 15% above the average salary in the UK. In a recent survey, it was found that 43% are more likely to earn over £50,000.

Source: GB TGI 2018

Home ownership

56% of gym members own their own house or flat, and the average salary of gym members is £33,897. 28.4% are uninterested in DIY.

Source: GB TGI 2018

Demographics

64.7% of gym members fall within the ABC1 demographic. 49.1% travel abroad at least once per year, 63% are more likely to eat out once a week, and 29.8% take short breaks in Britain.

Source: GB TGI 2018

Shopping habits

59.6% of gym members are main household shoppers. 27.2% will buy a new brand to see what it is like, 27.8% buy designer clothes, and 34.8% consider themselves to have expensive taste. For example, 37.9% “can’t resist” expensive perfumes and aftershaves.

Source: GB TGI 2018

Lifestyle

 Gym members like leisure! 49.1% travel abroad at least once per year, 63% are more likely to eat out once a week, and 29.8% take short breaks in Britain. 57.1% are uninterested in cooking, with 28.4% uninterested in DIY.

Source: GB TGI 2018

Family

 53.7% of gym members are married or living as a couple, with 88.4% being homemakers with children.

Source: GB TGI 2018

Age groups

18-34
45%
35-44
20%
45-54
15%
55-64
10%
65+
10%

Gender

46%

Male

54%

Female

Demographics

62% ABC
56% Main Shopper
20% Above Average Income

Source: GB TGI 2018

ADVERTISING SPECIFICATIONS

Engagement & Reach

Interested in Advertising through Messenger?

Contact one of our team for a quote.

Contact Us

We're not around right now. But you can send us an email and we'll get back to you, asap.