IDS Media UK hires Adam Taylor as Project Director for new Messenger service
IDS Media UK are delighted to welcome Adam Taylor, joining the team in a newly created role as Project Director.
Leading the launch of a new digital communications platform, Messenger, Adam will work on all aspects of developing the product to managing the roll out of kiosks in gyms and health clubs across the UK.
Messenger is a new and unique way of ensuring gyms, studios, health clubs and leisure centres can reduce the risk of hand bacteria lead gym acquired infections, whilst promoting consumer facing campaigns to members.
Adam Taylor commented, “Being an ex-Team GB athlete and having worked in the health, wellness and sports nutrition industry for over 10 years, I understand gyms and consumers with an active lifestyle inside and out. To be heading up the Messenger project is really exciting and it’s such a huge benefit for gyms and health clubs to partner with us.
Messenger is more than just a hand sanitiser it is an up close and personal way of providing an additional advertising platform for gyms to communicate to their members, and also provides an incremental revenue stream to the gyms and health clubs at no cost.
It’s a first for the industry so I’m delighted to be embarking on this new phase of my career with such an exciting challenge.”
Edward Pickering, Managing Director, said “We’ve hired Adam to carry out our new vision for digital healthcare communications. Adam has a successful history of bringing products to market and has a fantastic knowledge of the fitness industry. He is as enthusiastic about our new launch as we are and we believe his experience will revolutionize our sales.”