2019 NHS Blood and Transplant Leaflets Campaign

 In Blog

image source: https://www.nhsbt.nhs.uk/

Client Brief

NHS Blood and Transplant

From August 2019 IDS Media’s GP surgery leaflet displays will include NHS Blood and Transplant leaflets.

Issue

The leaflet explains organ and tissue donation, the upcoming change in law and directs readers to the organ donation website for further information.
From spring 2020, all adults in England will be considered to have agreed to be an organ donor when they die unless they have recorded a decision not to. The new ‘opt-out’ system aims to save and improve more lives as a result of tissue and organ donation.

According to the NHS, in 2018, 21% of people who died on the organ donor waiting list were from black, Asian or ethnic background. Even more so, only 7% of the organ donors last year were from black, Asian or ethnic backgrounds. This is down to a large proportion of black and Asian donors feeling dissociated with current healthcare marketing leading to poor sign up rates.

Solution

The leaflets which explain the change in the law around organ donation will be displayed in thousands of waiting rooms across IDS Media’s GP surgery network. Supporting posters will also be displayed as part of the campaign.

Paul Pitman, IDS Media UK Sales Director Commented:
“IDS Media are thrilled to be able to support the NHS Blood and Transplant’s campaign regarding the change in the law. The materials are well suited to the waiting room environment and we are confident the message will successfully reach a high number of the patient audience.”

IDS Media UK distributes posters, leaflets, magazines and samples to thousands of waiting rooms nationwide. For further information on IDS Media UK visit www.idsmedia.co.uk or call 01489 860000.

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